Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending
Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they actually build them is another matter. A recent IAB study found
With March designated as Women’s History Month, it’s only fitting that International Women’s Day (IWD) is set in the same month, specifically on March 8.
In June, Ryan Murphy’s production studio released a first look at Sarah Pidgeon as Carolyn Bessette Kennedy in an upcoming TV dramatization of her relationship
For years, brands have hired creators primarily for distribution. The value was access: reach their audience, borrow their credibility and spark conversation in places traditional
Every February, brands treat the Super Bowl like marketing’s Mount Everest. A single moment promises huge reach and buzz. But in today’s feed-first world, reach
Alex Dahan, a fierce innovator with a passion for problem-solving, co-founded Open Influence in 2011. Alex has always had an entrepreneurial spirit which is what
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl
