In the Pitch Room Horizon Next was selected as Empire Today’s media agency of record. Mower was named Chervon’s creative and strategy agency of record.
Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist
Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based
As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
The uneasy standoff between the perils and promise of AI is a central theme in our creativity predictions for 2026. Among the dozens of top
This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing
