Since the early days, there have been many names given to those stand-out users on social media, many of which seem to match the platform:
Video is victorious. There’s no denying that it is the most engaging form of content, and it’s soon to take over all social media platforms.
People don’t follow brands; they follow people. That’s seen by how creators engage fans and drive their purchase decisions — just Google “TikTok Made Me
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
Traditional celebrations are woven tightly into our cultural identity. Whether it is a national observance or a religious holiday, celebrations are culturally relevant moments and
Everything seemed to move online when COVID-19 struck the world: work, school, businesses, events, and shopping. Naturally, as people stayed home during lockdowns, social media
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about marketing strategies for the upcoming
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
