Spotlighting One Mom Creator From Every State
April 18, 2023
Mother’s Day is fast approaching, falling on May 14 this year. The creator marketing industry can trace its origins to the first “mommy bloggers,” who
Tag: Open Influence
Riding the Bullet Train to a 24th Interactive Key Award Nomination
April 14, 2023
A campaign for Sony Pictures Italia that Open Influence coordinated with the TikTok Creators Solution team, backing the release of feature film Bullet Train last
Digging Deeper Into Brand Safety
April 10, 2023
Overview Brand safety is a key factor whenever a creator works on a company’s campaign. On a macro level, brands strive to ensure that their
Open Creators 2023 Event Celebrates the Heart of the Creator Economy
April 5, 2023
Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated
Open Influence Becomes Member of Influencer Marketing Trade Body
April 4, 2023
LONDON, March 29, 2023—Open Influence became the newest member of the Influencer Marketing Trade Body, a U.K.-based professional membership organisation that was formed in October
[REPORT] Become A Platform Algorithm Expert
March 17, 2023
The algorithm is constantly on brand marketers’ minds and in their discussions, and while it may seem like an unpredictable beast that you have to
Why Brands Should Extend Diverse Marketing Beyond Black History Month
February 21, 2023
Black history month is an annual celebration of the achievements, contributions, and culture of Black Americans throughout history. This celebration happens every February. But the
Why Should Brand Marketers Lean into the POV Trend?
February 14, 2023
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, and others vanish
64% Up Budgets for Influencer Marketing
February 2, 2023
Original Article: Business of Apps It seems that 2023 is going to be a much bigger year for influencer marketing with 64% of brand marketers