The New Playbook Is No Playbook
June 8, 2026
By Sierra Moore, Senior Creative Director, Open Influence For years, the argument has been the same: the future of entertainment is social. That future has
Tag: Influencers
[The Drum] How can smaller agencies punch above their weight?
May 18, 2026
In recent weeks, our weekly Agency Advice series has given itself over to a mini-series, The Agency Founders’ Starter Pack. Today, our panel of agency
[Net Influencer] B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach
May 15, 2026
B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains a weak point for many programs. Nearly 50% of
[Net Influencer] Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance
April 3, 2026
Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S. brand and agency buyers ranking them as their top
[Digiday] Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
April 2, 2026
Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending
[Net Influencer] From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines
March 27, 2026
As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven content and audience engagement. More than 74% of Fortune 1000
Shorter Festival, Lack of Hub Don’t Take the Shine Off Influencers
March 26, 2026
The 2026 edition of the South by Southwest conference and festival was different from past events in many ways. View this post on Instagram A
[Net Influencer] 70 Industry Professionals on What Brands Get Wrong About Long-Term Creator Partnerships
March 6, 2026
Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they actually build them is another matter. A recent IAB study found
[Campaign US] Question of the Week: What ad agency leaders will ‘Give to Gain’ this International Women’s Day
March 6, 2026
With March designated as Women’s History Month, it’s only fitting that International Women’s Day (IWD) is set in the same month, specifically on March 8.