“Fake Famous” – Analyzing Online Fame
April 14, 2021
A recent HBO documentary showed how the “influencer” business works, but some experts argue they got some of it wrong. Open Influence CEO Eric Dahan
Tag: Influencers
Influencer Vetting: A Data-Driven and Human-Centered Approach
November 4, 2020
There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such
Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
August 28, 2020
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
August 12, 2020
This feels like a powerful, revolutionary moment in time when we explore the alternative ways social media can be used for greater good. If there
How Influencer Marketing and CBD Is Coming Together on National CBD Day
August 5, 2020
CBD fans worldwide will celebrate the Third Anniversary of National CBD Day on August 8, and for users and marketers alike, the fact this unique,
Edelman 2019 Trust Barometer – Brand Trust Down, Influencer Trust Up
July 11, 2019
Under a sunny French sky, Edelman unveiled the results of its annual Trust Barometer Special Report during the 65th Cannes Festival of Creativity. Their study
Fresh From Instagram – Promote Native Influencer Content As In-Feed Ads
June 5, 2019
This past Tuesday, Instagram announced a new sponsored content option that will allow brands to promote native posts from creators as advertisements, making it easier
Open Influence Summit 2019 Assembles the Best in Influencer Marketing
May 21, 2019
This past Wednesday, Open Influence held its first-ever industry event, the Open Influence Summit. This all-day conference assembled 200 of the industries brightest stars together
