CREATOR SPOTLIGHT: Meet Maria Corrigan
September 16, 2021
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Tag: Influencers
Platform Updates Every Marketer Should Watch
September 10, 2021
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
#RushTok Is Already Impacting How People Dress
September 7, 2021
Original Article: Harper’s BAZAAR It’s easy to mock teenage girls, but it’s wiser to fear their power. That’s the message that keeps getting scrawled—in all
[Report] Alcohol and Spirits Influencer Marketing
September 7, 2021
Alcohol and spirits brands once spoke to the masses with glossy TV ads and billboards, but now a growing marketing avenue is sweeping the industry
Behind the Cost for Brands to Hire Influencers — The Complex Math Explained
August 31, 2021
“In the early days of influencer marketing, pricing was all over the map,” says Eric Dahan, CEO at influencer marketing agency Open Influence. “Brands were
The social media influencer facts of life explained by Open Influence CEO & Co-Founder Eric Dahan
August 11, 2021
Original Article: beliefnet People of influence. According to the social media database Feedspot these are the “Top 125 Bible Instagram Influencers Most Followed in 2021.”
The 10 Do’s and Don’ts of Influencer Marketing
August 10, 2021
With the overall value of influencer marketing now at 13.8 billion dollars, it’s evident that more brands are turning to influencers. However, there are many
[Report] College Athletes Join the Creator Economy
July 29, 2021
As of July 1, 2021, the NCAA announced an interim policy that allows student-athletes to monetize their name, image, and likeness (often referred to as
New Video Features on Facebook, Instagram, and TikTok
July 28, 2021
Video killed more than the radio star. It’s crushing all other forms of content. According to a Cisco study, by next year, 82% of all