Shorter Festival, Lack of Hub Don’t Take the Shine Off Influencers
March 26, 2026
The 2026 edition of the South by Southwest conference and festival was different from past events in many ways. View this post on Instagram A
Tag: Influencers
[Net Influencer] 70 Industry Professionals on What Brands Get Wrong About Long-Term Creator Partnerships
March 6, 2026
Long-term creator partnerships have become a stated priority for brands and agencies in 2026. Whether they actually build them is another matter. A recent IAB study found
[Campaign US] Question of the Week: What ad agency leaders will ‘Give to Gain’ this International Women’s Day
March 6, 2026
With March designated as Women’s History Month, it’s only fitting that International Women’s Day (IWD) is set in the same month, specifically on March 8.
[Advertising Week] The End of Burst-Only Influence: Why Brands Must Build Always-On Creator Programs
February 23, 2026
Every February, brands treat the Super Bowl like marketing’s Mount Everest. A single moment promises huge reach and buzz. But in today’s feed-first world, reach
[AdWeek] Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad
February 8, 2026
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl
[Net Influencer] Influencer Marketing Agency Open Influence Elevates Maggie Reznikoff To Chief Client Officer
February 3, 2026
Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based
TikTok Awards Handed Out, Instagram for Your TV, and Snapchat’s Take on CapCut
January 8, 2026
As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The
[Ad Age]6 Influencer Marketing Shifts Brands and Agencies Need to Prepare for in 2026
January 7, 2026
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad
[Ad Age] 92 Creatives to Watch in 2026
January 7, 2026
This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad