Digging Deeper Into Brand Safety
April 10, 2023
Overview Brand safety is a key factor whenever a creator works on a company’s campaign. On a macro level, brands strive to ensure that their
Tag: Influencer marketing
Why Should Brands Be Aware of Gen Z’s Meme Poetry?
April 10, 2023
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, while others vanish
Open Creators 2023 Event Celebrates the Heart of the Creator Economy
April 5, 2023
Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated
Open Influence Becomes Member of Influencer Marketing Trade Body
April 4, 2023
LONDON, March 29, 2023—Open Influence became the newest member of the Influencer Marketing Trade Body, a U.K.-based professional membership organisation that was formed in October
Take a Deep Dive Into The Latest TikTok Features
March 21, 2023
TikTok has been hard at work creating new tools and features to best serve its users. Keeping up with new updates as a brand or
[REPORT] Become A Platform Algorithm Expert
March 17, 2023
The algorithm is constantly on brand marketers’ minds and in their discussions, and while it may seem like an unpredictable beast that you have to
Why Is De-Influencing Shaking Up The Influencing Game?
March 3, 2023
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, while others vanish
Your March Social Media Updates and Trends
February 24, 2023
It’s time to leave winter behind and begin preparation for spring. Alongside the colorful blooming of spring flowers, we can expect colorful and lively spring
Why Should Brand Marketers Lean into the POV Trend?
February 14, 2023
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, and others vanish