How to Jump on the Live Shopping Trend with Influencers
October 6, 2021
People don’t follow brands; they follow people. That’s seen by how creators engage fans and drive their purchase decisions — just Google “TikTok Made Me
Tag: Influencer marketing
[Report] Live Shopping: The Next Frontier of Influencer Marketing
October 5, 2021
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
Want to unlock cultural relevance? Celebrate the holidays with influencer marketing
October 5, 2021
Traditional celebrations are woven tightly into our cultural identity. Whether it is a national observance or a religious holiday, celebrations are culturally relevant moments and
Instagram Live Shopping & TikTok World
October 4, 2021
Everything seemed to move online when COVID-19 struck the world: work, school, businesses, events, and shopping. Naturally, as people stayed home during lockdowns, social media
Decoding Influence: How to Plan your Influencer Marketing Campaign this Holiday Season
September 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about marketing strategies for the upcoming
CREATOR SPOTLIGHT: Meet Maria Corrigan
September 16, 2021
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Dominating Entrepreneurship & Influencer Marketing With Open Influence’s Eric Dahan
September 14, 2021
Original Article: Modern Professional MP recently sat down with Eric Dahan (Forbes 30 Under 30), Founder and CEO of Open Influence. Open Influence is a demand-side
Platform Updates Every Marketer Should Watch
September 10, 2021
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
TikTok Niche Communities That You Should Know About
September 8, 2021
TikTok Drives Culture TikTok was the most downloaded app in Q1 2021, and experts predict that it’s on its way to becoming the next billion-user