Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
Platforms such as Instagram and TikTok have created space for packaging to go viral for not-so-good reasons. But they also give brands a potentially powerful new tool for
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
The Cannes Lions International Festival of Creativity is over for 2024. The Drum asks attendees what they got out of it. After five days of
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
Growing up gay in Texas was a complex experience. The pressure to fit into cultural and societal boxes made coming out a scary concept, even
With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
