As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach
Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we
Instagram has begun allowing search engines to index public content from professional accounts as of July 10. The update applies exclusively to professional accounts belonging to users
Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)
This was the year when creator marketing took center stage, becoming the driving force behind the moments that shaped our culture. Brands leaned heavily on
Welcome to Ad Age’s Influencer Marketing newsletter, featuring news gathered by Ad Age reporter Gillian Follett. Every week, we explore how brands are working with influencers
The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space.
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a “resilient” recovery following short-term disruption. Influencers operating across
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
