Still Not on IGTV? Now’s Your Time, Marketers
September 1, 2019
Are you sitting on the fence when it comes to IGTV? Well there’s no better time to jump off than right now. Tech sleuth Jane
Open Talk: Global and Cross-Cultural Marketing
August 20, 2019
Thanks to digital technology, the boundaries between nations, cultures, & communities are rapidly eroding. But even in the global melting pot, brands must navigate our
Strategies for Influencer Marketing Companies to Master Facebook Ads
August 7, 2019
As a platform-agnostic influencer marketing company, we understand that each app – whether it’s Facebook, TikTok, Snapchat, etc – brings to the table their own
Working With Influencer Managers in 2019 [VIDEO]
August 6, 2019
Watch time: 4 mins. Believe it or not, some people are still surprised to learn social media influencers hire representation like traditional talent. But not
#OpenTalk – Instagram Tests Hiding Likes
August 1, 2019
Watch time: 2 mins. Facebook is testing suppressing likes and views on Instagram. How this change will this affect the behavior of users, brands and marketers?
The Hottest Platform Feature Announcements
July 23, 2019
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
Instagram Influencer Marketing Expands “No Likes” Test to 7 Countries
July 19, 2019
Instagram, one of the first and most prominent platforms in the influencer marketing space, is testing hiding Like counts and video views in 7 countries:
Influencer Marketing Evolution Through Online Video
July 18, 2019
VidCon, the online video convention held in Anaheim, CA every year, celebrated its ten-year anniversary last year celebrating the industry of all things online video.
Edelman 2019 Trust Barometer – Brand Trust Down, Influencer Trust Up
July 11, 2019
Under a sunny French sky, Edelman unveiled the results of its annual Trust Barometer Special Report during the 65th Cannes Festival of Creativity. Their study