[Report] The Social Commerce Revolution
April 5, 2022
Global social commerce sales reached $492 billion in 2021. In the next four years, that number is expected to nearly triple to $1.2 trillion, according
Author: Open Influence
Optimizing Your Campaign With Travel Influencers
April 4, 2022
Original Article written by Eric Dahan: Travel Pulse The tourism industry has changed irrevocably, and travel is the fastest-growing segment in influencer marketing. Thanks to
TikTokers solidify their growing presence on the Oscars red carpet
April 4, 2022
Original Article: Daily Dot In hopes of appealing to a younger generation of film lovers, the Academy of Motion Picture Arts and Sciences partnered with
Social Media News: The Best Platform Updates of the Month
March 23, 2022
It’s #StressAwarenessMonth and we get it. It’s stressful to take the time to sit down and read about all the latest trends and updates, especially
WOMAN CREATOR SPOTLIGHT: Meet Janice Liou
March 14, 2022
It’s Women History Month! Empower. Honor. Inspire. That’s what women do, especially in creator marketing. Who runs the creator marketing world? Girls. According to data
Pinterest Presents New Product Updates for Shopping and Advertising
March 11, 2022
Pinterest held its second annual Pinterest Presents global advertiser summit. They indeed drove home the theme, “It’s Different Here.” Many new and different things are
Q&A With Women Who Work in the Creator Marketing Space
March 8, 2022
In honor of International Women’s Day, we want to speak to the ladies that help run our space at Open Influence. Open Influence is a
Social Commerce Boom: What It Means for Beauty
February 28, 2022
Original Article By Eric Dahan: Beauty Packaging The pandemic helped accelerate social commerce adoption. Stay-at-home orders and business closures forced consumers to look elsewhere for connection. For
Media Buying Briefing: Planning and activating around influencers
February 28, 2022
The embrace of social influencers by the major platforms, from Facebook and Instagram tonewcomers like TikTok, has created a cottage industry — with a capital