Q&A With Women Who Work in the Creator Marketing Space
March 8, 2022
In honor of International Women’s Day, we want to speak to the ladies that help run our space at Open Influence. Open Influence is a
Author: Open Influence
Social Commerce Boom: What It Means for Beauty
February 28, 2022
Original Article By Eric Dahan: Beauty Packaging The pandemic helped accelerate social commerce adoption. Stay-at-home orders and business closures forced consumers to look elsewhere for connection. For
Media Buying Briefing: Planning and activating around influencers
February 28, 2022
The embrace of social influencers by the major platforms, from Facebook and Instagram tonewcomers like TikTok, has created a cottage industry — with a capital
Open Influence Won Two Cynopsis “Best of the Best Awards”
February 28, 2022
Cynopsis Best of the Best Awards were announced. Open Influence, a leading influencer marketing agency in Los Angeles and worldwide, is pleased to report that
[Report] The State of Influencer and Creator Marketing in 2022
February 28, 2022
Influencer marketing is a popular and fast-growing segment. That is why most of the brand marketing executives we spoke with expected their budgets to increase
Social Media News: Instagram Story Likes, New TikTok Guidelines, & More
February 22, 2022
Find out the latest social media news, trends, and tips. There are several platform updates from the last month. Instagram Story Likes On Valentine’s Day,
Open Influences Launches SaaS Platform
February 21, 2022
Original Article: PRWeek Global influencer marketing platform Open Influence has launched a self-serve SaaS social intelligence and insights platform called Go Prism. The platform will
Crediting Black creativity beyond Black History Month
February 21, 2022
Original Article: Think with Google Growing up in Atlanta, I’ve always been interested in the ways business and media converge, especially when it comes to
How Brands Can Amplify Black Voices All Year Round
February 18, 2022
Happy Black History Month! February is a month set aside to recognize and appreciate Black leaders and entrepreneurs that have helped shape the world we