New research commissioned by Open Influence shows that influencer (creator) marketing is growing and experimentation is hot. To break through to the right consumers in
Creator marketing for B2B industries is on the rise. Eighty-five percent of B2B marketers think interest in working with creators will increase within the next
The retail industry is vast and encompasses many areas. The list goes on and on, from personal care to electronics to fashion products, which means
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad
Original article: Destination CRM Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into
Original Article: Anthony Carranza via Medium TikTok has had a successful year and it will continue to get better. As it turns out the Chinese-based
Original article: Martech Series Partnership, Backed by Rich API Integration, Enables Company’s Customers and Partners to Unlock the Power of TikTok With Data-Driven Strategies and
TikTok reached 1 billion active users faster than any other social media platform. In only four years, TikTok has had over 3 billion downloads, making
Ad Week’s Social Media Week 2022 gathered top industry experts in New York City to share insights around, you guessed it, social media and creator
