Influencer Marketing and Its Effect on Today’s Back To School Campaigns
July 16, 2020
In any normal year, as the calendar flips to August, this would be the time that parents and kids of all ages would start gearing
Tag: Influencer marketing
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
July 10, 2020
If there is one thing to agree on in 2020, it’s that nothing is business-as-usual. Case study: Instagram. The qualitative shift in content animating our
Instagram Rolls Out Pinned Comments
July 9, 2020
Instagram just rolled out a new comment feature that allows users and brands to pin up to 3 comments to the top of their in-feed
How Influencer Marketing Has Evolved in the Age of Digital Marketing
July 6, 2020
Digital Marketing turned 26 this year and, as the saying goes, “What a long, strange trip it’s been.” To celebrate, Adobe published a comprehensive report
Behind Authenticity: The Real Art of Influence
July 1, 2020
Mark Twain would have broken Twitter with his iconic one-liner: “The reports of my death are greatly exaggerated.” Amid the springtime lockdowns, a wave of
Diversity and Inclusion in Influencer Marketing
June 22, 2020
This blog has been adapted from our latest white paper, which you can download here for free! The Value of Ethics More than ever, today’s
A Call for Diversity and Inclusion in Influencer Marketing
June 16, 2020
The Intersection Between Conversation & Action 2020 has brought with it a host of new and unique hardships, but racism and structural disenfranchisement are not
The Ultimate Guide to Influencer Marketing on TikTok
May 22, 2020
This blog has been adapted from our latest white paper, which you can download here for free! You’ve got a burning question, one that’s been
Everything Marketers Wanted to Know about TikTok [GUIDE]
May 22, 2020
“Just what the heck is TikTok, and why is everybody talking about it so much?” It’s a question that’s becoming increasingly critical to understand, as