Q&A With Women Who Work in the Creator Marketing Space
March 8, 2022
In honor of International Women’s Day, we want to speak to the ladies that help run our space at Open Influence. Open Influence is a
Tag: Influencer Marketing Strategy
How Brands Can Amplify Black Voices All Year Round
February 18, 2022
Happy Black History Month! February is a month set aside to recognize and appreciate Black leaders and entrepreneurs that have helped shape the world we
[Report] Automotive Influencer Marketing
February 15, 2022
Gone are the days of sifting through brochures and making multiple trips to dealerships to scope out designs — car buying has gone digital. 90%
5 Tips from the Heart to Improve Your Valentine’s Day Creator Campaigns
February 11, 2022
Whether someone is celebrating Valentine’s Day by giving their significant other a heartfelt gift, treating their furry best friend to a heart-shaped treat, or even
Open Influence Launches Go Prism Self-Serve SaaS Solution
January 24, 2022
Original Article: MarTech Series Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights Open Influence, a
Open Influence is a “Creative Media Awards” Winner for the Multicultural/LGBT Category
January 11, 2022
Incorporating diverse, intersectional creators should not be an afterthought to your marketing campaign. Consumers not only appreciate these efforts, but they also notice when you
Social Media Holidays You Need to Know About in 2022
January 6, 2022
Welcome to 2022. This new year brings a lot of the same national holidays, events, and hashtags, but your brand has the opportunity to face
Social Commerce to Drive Influencer Marketing Evolution in 2022
January 6, 2022
Original Article: studioID The e-commerce market has grown more crowded as established brands and digitally native startups seek to engage shoppers who are spending more time online.
Live Shopping: Top 6 Social Platforms Leading the Way
December 14, 2021
From scrolling to stopping and shopping, platforms are leaning more into live ecommerce trends. Especially during the holiday season, the live shopping events for brands