
[Digiday] Brands invest in creators for reach as celebs fill the Big Game spots
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at

Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist

In the Pitch Room Horizon Next was selected as Empire Today’s media agency of record. Mower was named Chervon’s creative and strategy agency of record.

Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist

Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based

Throughout the history of literature, books have inspired others to think differently, create something new, improve themselves and more. What is simply a stack of

This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad

This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad

The uneasy standoff between the perils and promise of AI is a central theme in our creativity predictions for 2026. Among the dozens of top