The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space.
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a “resilient” recovery following short-term disruption. Influencers operating across
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
OBKLA and Open Influence workers at the two-hour community service event, where Thanksgiving meals are cooked for those in need. Thanksgiving is more than just
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
Edelman took the Grand Prix for its work with Heineken and Edelman Canada received the President’s Award for its work with Haleon brand Advil. As part of The
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back
New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
