CREATOR SPOTLIGHT: Meet Nico Norena
October 19, 2021
Social media is the future of food. After all, the phone does eat first. Take a scroll through Instagram and you’re sure to come across
Category: News
CREATOR SPOTLIGHT: Meet Hallease Narvaez
October 7, 2021
Video is victorious. There’s no denying that it is the most engaging form of content, and it’s soon to take over all social media platforms.
How to Jump on the Live Shopping Trend with Influencers
October 6, 2021
People don’t follow brands; they follow people. That’s seen by how creators engage fans and drive their purchase decisions — just Google “TikTok Made Me
Want to unlock cultural relevance? Celebrate the holidays with influencer marketing
October 5, 2021
Traditional celebrations are woven tightly into our cultural identity. Whether it is a national observance or a religious holiday, celebrations are culturally relevant moments and
Instagram Live Shopping & TikTok World
October 4, 2021
Everything seemed to move online when COVID-19 struck the world: work, school, businesses, events, and shopping. Naturally, as people stayed home during lockdowns, social media
Decoding Influence: How to Plan your Influencer Marketing Campaign this Holiday Season
September 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about marketing strategies for the upcoming
CREATOR SPOTLIGHT: Meet Maria Corrigan
September 16, 2021
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
Platform Updates Every Marketer Should Watch
September 10, 2021
Social media platforms continuously build new features that help offer users a more fluid and seamless experience. Posting messages for other users to see was
TikTok Niche Communities That You Should Know About
September 8, 2021
TikTok Drives Culture TikTok was the most downloaded app in Q1 2021, and experts predict that it’s on its way to becoming the next billion-user