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I'm a Creator

How Creators Are Integrating Brands Into Long-Form Content

May 2, 2024

In recent weeks, Open Influence has examined how some creators have embraced high-production techniques and begun to pivot to longer-form videos.  On the flip side,

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Instagram Revamps Algorithm, TikTok’s Brave Face, and Happy Mother’s Day

May 2, 2024

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays  April showers bring May flowers, and May brings several key dates

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Navigating the TikTok Conundrum: Ban or Sale, and What it Means for Creators and Brands

April 29, 2024

As the chatter surrounding the  “TikTok Ban” continues to dominate headlines, it’s crucial to dissect the nuances of the situation beyond sensationalism. Contrary to popular

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Going Long: Everything You Need to Know About Long-Form Content in Creator Marketing 

April 5, 2024

Introduction  Vine, an application that let users share looping six-second video clips, had already been around for a little over two years when a much-quoted

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TikTok’s Revamped Creator Rewards Program, Instagram Messaging Updates, and More

April 5, 2024

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays  A rare Easter-free April is still jam-packed with holidays, as you

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TikTok creator marketing

What Each Short-Form Video Platform Brings to Creator Marketing

March 18, 2024

Imitation is, indeed, the sincerest form of flattery when it comes to features on social platforms, with Instagram’s blatant duplication of Snapchat’s Stories feature representing

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TikTok Star Creators, YouTube Shorts Remix Tool, and More

March 1, 2024

Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8.  Raise a pint

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The Platform Looks to Bring Professionalism, Commerce to Creator Livestreams

February 20, 2024

Many things that were popular decades ago re-emerge and become current trends, and TikTok is banking on the same happening with the type of retail

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Meta Creator Management Tools, TikTok’s AI Song Feature, and More

February 8, 2024

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays  February is the shortest month on the calendar—albeit one day longer

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