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I'm a Creator

Views Become the Primary Metric Across All Instagram Content

August 20, 2024

The Change Delivers Consistency On-Platform and With Other Platforms  One second is all it takes.  Instagram announced earlier this month that it will sunset its

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Paris 2024: The Most Social Olympic Games to Date? 

August 12, 2024

The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors  The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs

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The Role of Influencers in Social Commerce & Lower-Funnel Marketing

August 6, 2024

How Creators Fit Into the Conversion Stage of Social Commerce  Defining the Terms  Before examining the role of influencers in social commerce and lower-funnel marketing,

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TikTok’s Take on Shazam, New YouTube Shorts Tools & More Social Media Updates

July 31, 2024

August is heavy on high temperatures but light on major holidays, with last-minute back-to-school shopping and anticipation of Labor Day weekend sales top of mind. 

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Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It

July 30, 2024

Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than

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TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators

July 2, 2024

Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17

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Influencers Cannes Do – First Ever Lions Creators Program Debuts at Cannes Lions International Festival of Creativity

June 25, 2024

Creators and influencers are no strangers to the Boulevard de la Croisette along the shore of the Mediterranean in Cannes, France, during the annual Cannes

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Don’t Give Up on the Ghost – Snapchat’s Role in Creator Marketing

June 18, 2024

Platforms like Instagram, TikTok, YouTube and Facebook are staples in influencer marketing campaigns, but there is an underutilized social media application out there, with an

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TikTok Battles Ban, Instagram Incentives for Creators, and More

May 30, 2024

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays  Opportunities for creator marketing campaigns heat up in June, as the

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