How Brands Can Integrate Products With Girl Math
September 6, 2023
Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’
Insider Intelligence Sees TikTok Grabbing Some Market Share From Instagram
September 5, 2023
While creator marketing does not possess the long history of other, more “traditional” methods of promoting products and services, it has more than proven that
How Animation and Creator Marketing Elevate Brand Campaigns
September 1, 2023
Nate Ruff, founder of Odd Projects, sat with Open Influence to discuss the nuances, processes, trends, and benefits of animation in the creator marketing space.
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
August 25, 2023
As we make the transition from summer to fall, and schools open their doors, holiday season planning is in full throttle for most brand marketers.
How Creators Can Help Brands Reach the Humans Who Love Their Animals
August 4, 2023
In a world where technology continually advances, our beloved pets remain dependent on the care of their human companions for their every need. As pet
Can Brands and Marketers Enjoy Girl Dinner, Too?
August 3, 2023
Social media is constantly evolving, and some videos, audios, and challenges go viral instantly. Some trends stick around for the long run and become users’
What Can Marketers Learn From Barbie’s Massive Marketing Campaign?
August 2, 2023
We are currently living in a Barbie World. Everywhere we look—whether scrolling on our For You pages, going shopping, or just out living our lives—the
What Creators Need to Know About the Ongoing SAG-AFTRA Strike
July 28, 2023
The Screen Actors Guild-American Federation of Television and Radio Artists, which represents roughly 160,000 movie and television actors, joined the Writers Guild of America on
Can the Platform Follow the Path Blazed by Twitter, Instagram Threads?
July 25, 2023
Summer is generally a quiet time when it comes to news from social platforms, with employees taking advantage of their vacation days, and the dearth