Over the years, social media platforms have become an integral part of how younger generations interact with the world around them. Among these platforms, Snapchat
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
Halloween is the most popular holiday in October, but there are plenty of other notable days before we get to candy, costumes, and trick-or-treating. October
What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,
The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
The Change Delivers Consistency On-Platform and With Other Platforms One second is all it takes. Instagram announced earlier this month that it will sunset its
The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
