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I'm a Creator
creator marketing by older people

The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt

October 25, 2023

The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most

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TikTok creators use the Roman Empire trend

Behind the Trend: How the Roman Empire Became a TikTok Sensation

October 11, 2023

Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while

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The Release of the Forbes Top Creators 2023 List Provides Further Validation

September 28, 2023

Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and

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Social media trends including TikTok creator marketing

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays

September 27, 2023

School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes.  And if that

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2023 Subaru Crosstrek Wilderness Introduction Campaign Makes the Cut

September 22, 2023

Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the

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Spotlighting Hispanic Creators During Hispanic Heritage Month and Beyond

September 20, 2023

Hispanic Heritage Month is a celebration that honors and recognizes the Hispanic community’s influence and celebrates the rich culture of approximately 67.7 million people in

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CREAcon: The First Gathering in Spanish Language For Creators, Brands, and the Public

September 18, 2023

On Sept. 21, CREAcon will be coming to Miami. CREAcon is the first event in Spanish for content creators, brands, and the general public that

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How the writer's strike affects creator marketing

How the SAG-AFTRA, WGA Strike May Boost the Creator Economy

September 8, 2023

When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this

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Girl math in TikTok creator marketing

How Brands Can Integrate Products With Girl Math

September 6, 2023

Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’

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