Creator Marketing Blog | Page 13 of 58

Creator Marketing During an Election Cycle

September 17, 2024

What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,

TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify

September 4, 2024

The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall

Thoughts From the Inaugural White House Creator Economy Summit

August 22, 2024

While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing

Views Become the Primary Metric Across All Instagram Content

August 20, 2024

The Change Delivers Consistency On-Platform and With Other Platforms One second is all it takes. Instagram announced earlier this month that it will sunset its

Paris 2024: The Most Social Olympic Games to Date?

August 12, 2024

The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs

The Role of Influencers in Social Commerce & Lower-Funnel Marketing

August 6, 2024

How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,

TikTok’s Take on Shazam, New YouTube Shorts Tools & More Social Media Updates

July 31, 2024

August is heavy on high temperatures but light on major holidays, with last-minute back-to-school shopping and anticipation of Labor Day weekend sales top of mind.

Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It

July 30, 2024

Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than