Advertising Infrastructure Is Lacking, But Niche Opportunities Exist for Creator Marketing Agencies, brands, and creators looking to diversify the list of platforms for their campaigns
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
While the holidays at the end of November are the most widely celebrated, the early stages of the month boast some key creator marketing moments,
You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
The influencer marketing landscape has shifted dramatically in recent years. Where once the focus was on big-name celebrities and massive follower counts, some of today’s most impactful campaigns are led by smaller creators—micro influencers and nano influencers.
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
