While a clear-cut song of the summer never materialized this year, “The Summer I Turned Pretty” has unequivocally emerged as the defining TV series of summer 2025.
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
While August may be lacking when it comes to major holidays, there are still plenty of dates that agencies, creators, and marketers should take note
(Download the 2025 Trend Report) In 2025, marketers are facing more pressure than ever.Budgets are tight. Timelines are shorter. And attention spans? Shorter still. Economic
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach
