If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes
While August may be lacking when it comes to major holidays, there are still plenty of dates that agencies, creators, and marketers should take note
(Download the 2025 Trend Report) In 2025, marketers are facing more pressure than ever.Budgets are tight. Timelines are shorter. And attention spans? Shorter still. Economic
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach
Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we
July starts off with a bang, courtesy of Independence Day fireworks. In addition to celebrating the birthday of the U.S. with barbecues and ballgames, the
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
