Why Women Are the Foundation of Influencer Marketing
March 9, 2020
March is International Women’s History Month – no better time to look back at the history of our own space and mark how much of
Tag: social media marketing
Instagram Influencer Marketing Tests Hiding “Likes”
January 28, 2020
Visible “Likes” may soon become a thing of the past according to Instagram CEO Adam Mosseri. He dropped this social bombshell to a roomful of
The Hottest Platform Feature Announcements
July 23, 2019
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
Social Media Week LA – Key Takeaways for Influencer Marketing
June 17, 2019
Social Media Week LA, which took place on June 12th and 13th at the Broad Stage in Santa Monica, assembled over 200 thought leaders from
Influencer Marketing Trends to Heat Up Your Summer Campaigns
June 10, 2019
It’s hard to believe, but the first day of summer is only two weeks away. A time of change, freedom from the past, and celebrating
Fresh From Instagram – Promote Native Influencer Content As In-Feed Ads
June 5, 2019
This past Tuesday, Instagram announced a new sponsored content option that will allow brands to promote native posts from creators as advertisements, making it easier
Influencer Campaign Spotlight – Jack Ryan: First-Person Adventure
June 3, 2019
We’ve got big news! Open Influence received a Best Influencer Campaign nomination for our work with Amazon Studios. We’re excited to announce that Jack Ryan:
Challenger Brands Embrace the Power of New Media
March 8, 2019
Challenger brands were born in a world of transition and innovation . To these scrappy newcomers, change isn’t simply a goal, it’s a part of
IGTV: Update Brings Video Previews Directly to Your Feed
March 6, 2019
Last summer, Instagram entered the long-form entertainment space with IGTV, a content hub and standalone app that lets users upload videos up to ten minutes