Decoding Influence: The Epic Rise of TikTok
June 30, 2021
We are back with another episode of our podcast Decoding Influence! This time, Eric Dahan (CEO, Open Influence) talks about the epic rise of TikTok. More
Tag: Influencers
TikTok May Offer Its Secret Algorithm to Businesses
June 25, 2021
Original article: NTD The China-owned social media app TikTok might finally be sharing its sought-after “secret sauce” algorithm. That would be game-changing news for every TikTok influencer agency.
5 Black Content Creators To Follow On Instagram
June 17, 2021
Being an influencer is more than posting branded content. It’s about empowering, inspiring, making the world a better place, and creating an inclusive community for
TikTok’s New E-Commerce Feature Resembles Facebook’s Shop Tab
May 13, 2021
ByteDance Ltd.’s TikTok is trying out an in-app shopping feature, according to a new report from Bloomberg. TikTok influencer marketing is testing out the new
“Fake Famous” – Analyzing Online Fame
April 14, 2021
A recent HBO documentary showed how the “influencer” business works, but some experts argue they got some of it wrong. Open Influence CEO Eric Dahan
Influencer Vetting: A Data-Driven and Human-Centered Approach
November 4, 2020
There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such
Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
August 28, 2020
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
August 12, 2020
This feels like a powerful, revolutionary moment in time when we explore the alternative ways social media can be used for greater good. If there
How Influencer Marketing and CBD Is Coming Together on National CBD Day
August 5, 2020
CBD fans worldwide will celebrate the Third Anniversary of National CBD Day on August 8, and for users and marketers alike, the fact this unique,