While December is Christmas season for some, Hanukkah season for some, Kwanzaa season for some, and even Festivus for the rest of us, it is
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
Influencer marketing is a powerful strategy for building brand awareness, fostering community, and driving measurable business results. The most effective brands recognize that success isn’t
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
In November, we go to the polls, honor those who served, feast while watching football, and shop until we drop. November is also Men’s Health
Edelman took the Grand Prix for its work with Heineken and Edelman Canada received the President’s Award for its work with Haleon brand Advil. As part of The
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back
At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to
