Mashable Social Media Day + Innovation days (#SMDAYIT + #DIDAYS) will be back in Milan, Italy on October 18-20. In its 5th edition, the event
Many marketers assume and categorize influencer marketing as an awareness tactic. Truth is, it can be as sophisticated as you want it to be. Here
Open Influence, a leading data-driven influencer marketing company, today announced a Preferred Regional Technology Partnership with Icicle Group, Hong Kong’s leading marketing solutions provider. The
As I proceed forward in writing my book on influencer marketing, The Business of Influence, I continue to be amazed at how widespread influencer marketing
In this interactive session, social media expert Neal Schaffer will lead a conversation that will provide you with the deepest understanding of influencer marketing today.
Businesses need a lot of background data to launch a successful influencer marketing campaign. Just because influencers have a lot of social media followers doesn’t
The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are
Sam Ciurdar is a father, a husband, a photographer and a filmmaker. He has worked for brands like Ancestry, John Hancock USA, and White Claw. Learn
