DEW 2019 came to a rousing conclusion on February 5, ending two days of panels, lectures and presentations focused on all things digital media. The
The #Influencer50 is an annual initiative that recognizes the wealth of talent within the ever-growing influencer marketing industry. The list is curated from a B2B
#GlobalInfluencerMarketing Los Angeles Adweek Elevate: Influence Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the
The short answer, without a doubt, is: YES. Social media has become embedded in virtually every aspect of our daily lives. Consumers are liking and
Influencer marketing has a long history, but it only recently scaled with the rise of social media. The days when influence was solely held by
Though modern influencer marketing has its roots back in the 1990s with blogs and in the early 2000s with YouTube, the influencer industry really exploded
Influencer marketing has rapidly evolved in a very short time. Previously, brands primarily chose influencers based on follower count. This was a great metric at
Adding influencers to your holiday marketing strategies is a great way to capitalize on consumer spending power, even during Halloween. People look for costume inspiration
Influencer marketing has different effects at every stage of the customer journey. Similarly, the selection of most important metrics changes at various areas of the
