How the SAG-AFTRA, WGA Strike May Boost the Creator Economy
September 8, 2023
When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this
Tag: Influencer marketing
How Brands Can Integrate Products With Girl Math
September 6, 2023
Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’
Insider Intelligence Sees TikTok Grabbing Some Market Share From Instagram
September 5, 2023
While creator marketing does not possess the long history of other, more “traditional” methods of promoting products and services, it has more than proven that
Vitamin & Pharma Influencer Marketing: What You Need to Know
August 24, 2023
The over-the-counter pharmaceuticals and vitamins, minerals, and supplements (VMS) industry has seen a rapid uptick in digital marketing and e-commerce, with online sales in 2023
[REPORT] Post-TV Future- How Marketers are Preparing for a Historic Audience Shift
August 22, 2023
The media landscape is constantly evolving. Technological advancements and changing preferences heavily shift the way people interact with each other, with the world around them,
Executing Creator Events: How the Power of Influence Can Be Used Properly
August 9, 2023
Open Influence Founder and CEO Alex Dahan spoke with Campaign US Premium Reporter Bailey Calfee for her story about the chaos that ensued in New
How Creators Can Help Brands Reach the Humans Who Love Their Animals
August 4, 2023
In a world where technology continually advances, our beloved pets remain dependent on the care of their human companions for their every need. As pet
[REPORT] A Marketer’s Guide to a Successful Back-to-School Campaign
July 31, 2023
Insider Intelligence pegged 2023 back-to-school sales in the U.S. at $71.74 billion, up 5.5% compared with last year, and the research firm said back-to-school will
What Creators Need to Know About the Ongoing SAG-AFTRA Strike
July 28, 2023
The Screen Actors Guild-American Federation of Television and Radio Artists, which represents roughly 160,000 movie and television actors, joined the Writers Guild of America on