Thoughts From the Inaugural White House Creator Economy Summit
August 22, 2024
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
Tag: Influencer marketing
[Adweek] If You’re Scrolling, You’re Olympics’ing
August 14, 2024
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting
The Role of Influencers in Social Commerce & Lower-Funnel Marketing
August 6, 2024
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It
July 30, 2024
Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than
[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024
July 19, 2024
In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone
[Digiday] Prioritizing Growth, Influencer Marketing Firm CreatorIQ Taps a Software Exec to be its Next CEO
July 11, 2024
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
[PackagingDive] Social Media-Driven Redesigns: Lessons from a Packaging Pickle
July 8, 2024
Platforms such as Instagram and TikTok have created space for packaging to go viral for not-so-good reasons. But they also give brands a potentially powerful new tool for
TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators
July 2, 2024
Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17
[AdAge] Cannes Takeaways for Creators—and What to Know for Next Year’s Festival
June 27, 2024
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.