As we approach Q4 in an election year, brands are faced with the challenge of maintaining a positive presence while navigating a sensitive political and
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term. NEW YORK: In
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to
With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need
The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall
Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
