How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
Category: YouTube
FTC Provides Updated Guidelines for Influencer Marketing Companies
November 6, 2019
The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
Changes to YouTube Subscriber Counts, Facebook Likes
September 5, 2019
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
The Hottest Platform Feature Announcements
July 23, 2019
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
Influencer Marketing Evolution Through Online Video
July 18, 2019
VidCon, the online video convention held in Anaheim, CA every year, celebrated its ten-year anniversary last year celebrating the industry of all things online video.
Can influencer marketing work for any industry?
November 30, 2018
The short answer, without a doubt, is: YES. Social media has become embedded in virtually every aspect of our daily lives. Consumers are liking and
6 Influencer marketing stats that will blow you away
November 20, 2018
Influencer marketing has a long history, but it only recently scaled with the rise of social media. The days when influence was solely held by
