As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
Sweepstakes, contests and giveaways have been around for longer than you think. These terms can be traced back to the 15th century. What has changed?
Celebrated yearly every February, Black History Month honors the cultural heritage of Black Americans. It is also a time to recognize the contributions and successes
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
VidCon, the online video convention held in Anaheim, CA every year, celebrated its ten-year anniversary last year celebrating the industry of all things online video.
The short answer, without a doubt, is: YES. Social media has become embedded in virtually every aspect of our daily lives. Consumers are liking and
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