The Divide Between Social Media, TV is Narrowing
January 30, 2024
Television has long been referred to as the “small screen” as a way of differentiating it from the bigger, “silver screen” of movie theaters. But
Category: YouTube
Social Platforms Share 2023 Highlights
January 10, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
December 4, 2023
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
How to Properly Run Giveaways as Part of your Creator Marketing Strategy
June 21, 2023
Sweepstakes, contests and giveaways have been around for longer than you think. These terms can be traced back to the 15th century. What has changed?
What Social Media Platforms Are Doing For Black History Month
February 4, 2021
Celebrated yearly every February, Black History Month honors the cultural heritage of Black Americans. It is also a time to recognize the contributions and successes
How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
FTC Provides Updated Guidelines for Influencer Marketing Companies
November 6, 2019
The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
Changes to YouTube Subscriber Counts, Facebook Likes
September 5, 2019
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
The Hottest Platform Feature Announcements
July 23, 2019
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
