2019 was undoubtedly the biggest year for influencer marketing. Like, ever. Whether you’re talking about the hard numbers – average campaign spend, ROI, number of
What would Instagram hiding Likes mean for the influencer marketing industry? Let’s start with the numbers. As of now, data suggests that hiding Likes will
It’s mid-November and Thanksgiving is just around the corner…but since marketers have to constantly live, eat and think three months in the future (minimum), we’re
The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
As if social media creators didn’t have enough ways to express their creativity, Instagram’s Create Mode camera update just went live! Announced back during Facebook’s
Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook just announced a new standalone app called Threads, which will
Snapchat has struck a deal with music streaming giant Spotify which will allow users to share songs, playlists, and more from the Spotify app directly
Are you sitting on the fence when it comes to IGTV? Well there’s no better time to jump off than right now. Tech sleuth Jane
Watch time: 2 mins. Facebook is testing suppressing likes and views on Instagram. How this change will this affect the behavior of users, brands and marketers?
