Sweepstakes, contests and giveaways have been around for longer than you think. These terms can be traced back to the 15th century. What has changed?
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
The concept of Stories has come really far since Snapchat first launched in 2011. This platform started out as a simple idea: to send photos
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset
Social media is an incredible tool for human connection, but this doesn’t mean that users always have positive experiences on these platforms. Studies have found
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