Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
Category: Instagram
The Future of Social Commerce Is Now: What Is In Store For Brands
November 20, 2020
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
The Role of Social Media and Influencer Marketing in the 2020 U.S. Elections
October 30, 2020
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
The Effectiveness of Pets in Influencer Marketing
October 14, 2020
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset
Does Social Media Affect Our Mental Health? What Social Platforms are Doing to Combat these Growing Challenges
October 9, 2020
Social media is an incredible tool for human connection, but this doesn’t mean that users always have positive experiences on these platforms. Studies have found
Instagram’s 10th Birthday Announcement: All The Latest Updates and Features
October 6, 2020
Ten years ago, Instagram went live on the App Store. In the first few months after its launch, the platform was filled with heavily filtered
How Social Media Influencers Take Advantage Of Niche Categories
September 22, 2020
Let’s talk about cheese boards. Why? Well because the evolution of the Internet has changed the way we consume information down to the most narrow
How To Reach Millennials Through Influencer Marketing
September 11, 2020
In a 2013 Time article, Gen X author Joel Stein famously branded Millennials as the “Me Me Me generation” filled with “entitled narcissists who still
