For years, brands have paid external creators to speak on their behalf. A growing number are now turning to a talent pool they already employ.
After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But
Our industry ecosystem is expansive, and agencies sit at the center of it. As our ad platform has evolved, we’ve developed products and programs that
The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have built creator-led campaigns around the tournament, turning matches into
The LGBTQ+ community has more than doubled since 2012, per Gallup data; 9% of U.S. adults now identify as LGBTQ+, which rises to 23% for
Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the
A child’s brutal honesty cuts both ways. While their matter-of-fact responses to questions are endearing, they can also leave parents hilariously exposed. For Campaign’s Question
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the unknown and lighting the
