The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have built creator-led campaigns around the tournament, turning matches into
The LGBTQ+ community has more than doubled since 2012, per Gallup data; 9% of U.S. adults now identify as LGBTQ+, which rises to 23% for
Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the
A child’s brutal honesty cuts both ways. While their matter-of-fact responses to questions are endearing, they can also leave parents hilariously exposed. For Campaign’s Question
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the unknown and lighting the
Stepping away from the daily grind is more than a change of pace; for advertising and marketing creatives, it is essential fuel. While professional accolades
VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
