Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to
Last week, Instagram said users would be able to post videos up to 90 minutes long, a move aimed at attracting long-form YouTube creators. But,
Instagram is rolling out two new features aimed at longer-form content. The first is “Features,” a horizontal video format that supports uploads of up to
The comments section is becoming a key place for social media users to build influence. LinkedIn, Instagram, TikTok, and YouTube are making comments more prominent
Political campaigns are taking a page out of the brand marketing playbook for the upcoming midterms, hiring creators to reach voters across an increasingly disjointed
The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues elected 23
Brands are increasingly treating comment sections under creator content as a marketing channel in its own right, replying to posts and joining conversations in pursuit
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work
The venue is familiar, but Advertising Week New York continues to evolve its programming to draw in CMOs and cater to rising interest in topics
