Cannes Lions 2025 Recap
June 28, 2025
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
Category: News
Live from Cannes 2025: How Creators Are Reshaping the Future of Marketing
June 18, 2025
With Cannes Lions 2025 underway this week, creators are showing up in a bigger way than years prior — through expansion of the creator awards
[REPORT] From Discovery to Purchase: Turning Creator Content Into Shoppable Experiences
June 13, 2025
(Download the 2025 Trend Report) Discovery is the new storefront—and creators are the new salesforce. As the path to purchase stretches across platforms and screens,
What the Creator Shift to Subscription-Based Platforms Means for Brands
June 5, 2025
Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk
New TikTok Pulse Features, Instagram Referrals, and Creator Tools Aplenty From YouTube
June 2, 2025
June is loaded with social media moments, from Father’s Day, to Juneteenth, to the official beginning of summer. And for brands looking to dig even
TikTok Adds Context, YouTube Adds Shorts Tools, and Instagram Debuts CapCut Competitor Edits
May 6, 2025
While we must wait until the end of the month for the unofficial beginning of summer, Memorial Day weekend, the month of May is still
[REPORT] Driving Trust and Engagement: Creator Marketing for Health and Pharma
April 30, 2025
(Download the 2025 Trend Report) Trust is the cornerstone of healthcare—and it’s never been more fragile. As patients turn away from traditional institutions and toward
How to Find the Perfect Social Media Content Creator for Your Brand
April 16, 2025
In the world of digital marketing, finding the right social media content creator can make or break your brand’s online presence. Whether you’re aiming to
The Ultimate Guide to Influencer Marketing in E-commerce: Strategies for Success
April 16, 2025
In recent years, influencer marketing in e-commerce has emerged as a powerful strategy for brands to connect with their target audiences through online creators. As
