
Generation Alpha: Marketing to the Children of Millennials and COVID-19
People born from 2010 on are the first fully digital generation. They are mostly the children of millennials. They have spent large chunks of their

People born from 2010 on are the first fully digital generation. They are mostly the children of millennials. They have spent large chunks of their

Television has long been referred to as the “small screen” as a way of differentiating it from the bigger, “silver screen” of movie theaters. But

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,

Introduction Imagine your favorite TikTok dancer gracing a Times Square billboard, or that hilarious food vlogger hosting a primetime cooking show. Social media isn’t the

Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to

The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be

As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the

Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well

Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king