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I'm a Creator

Spotlighting Hispanic Creators During Hispanic Heritage Month and Beyond

September 20, 2023

Hispanic Heritage Month is a celebration that honors and recognizes the Hispanic community’s influence and celebrates the rich culture of approximately 67.7 million people in

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CREAcon: The First Gathering in Spanish Language For Creators, Brands, and the Public

September 18, 2023

On Sept. 21, CREAcon will be coming to Miami. CREAcon is the first event in Spanish for content creators, brands, and the general public that

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How the writer's strike affects creator marketing

How the SAG-AFTRA, WGA Strike May Boost the Creator Economy

September 8, 2023

When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this

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Girl math in TikTok creator marketing

How Brands Can Integrate Products With Girl Math

September 6, 2023

Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’

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TikTok influencer agency gains Instagram market share

Insider Intelligence Sees TikTok Grabbing Some Market Share From Instagram

September 5, 2023

While creator marketing does not possess the long history of other, more “traditional” methods of promoting products and services, it has more than proven that

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How Animation and Creator Marketing Elevate Brand Campaigns

September 1, 2023

Nate Ruff, founder of Odd Projects, sat with Open Influence to discuss the nuances, processes, trends, and benefits of animation in the creator marketing space.

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Social media influencer agency looks at new trends

Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays

August 25, 2023

As we make the transition from summer to fall, and schools open their doors, holiday season planning is in full throttle for most brand marketers.

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Pet creator marketing

How Creators Can Help Brands Reach the Humans Who Love Their Animals

August 4, 2023

In a world where technology continually advances, our beloved pets remain dependent on the care of their human companions for their every need. As pet

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influential marketing trends

Can Brands and Marketers Enjoy Girl Dinner, Too?

August 3, 2023

Social media is constantly evolving, and some videos, audios, and challenges go viral instantly. Some trends stick around for the long run and become users’

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