TikTok Star Creators, YouTube Shorts Remix Tool, and More
March 1, 2024
Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8. Raise a pint
The Platform Looks to Bring Professionalism, Commerce to Creator Livestreams
February 20, 2024
Many things that were popular decades ago re-emerge and become current trends, and TikTok is banking on the same happening with the type of retail
Meta Creator Management Tools, TikTok’s AI Song Feature, and More
February 8, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays February is the shortest month on the calendar—albeit one day longer
Generation Alpha: Marketing to the Children of Millennials and COVID-19
February 5, 2024
People born from 2010 on are the first fully digital generation. They are mostly the children of millennials. They have spent large chunks of their
The Divide Between Social Media, TV is Narrowing
January 30, 2024
Television has long been referred to as the “small screen” as a way of differentiating it from the bigger, “silver screen” of movie theaters. But
Social Platforms Share 2023 Highlights
January 10, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,
Creator Marketing Beyond the Small Screen
January 8, 2024
Introduction Imagine your favorite TikTok dancer gracing a Times Square billboard, or that hilarious food vlogger hosting a primetime cooking show. Social media isn’t the
A Quick Guide to Always-On Creator Marketing, Plus 2024’s Key Social Media Holidays
December 21, 2023
Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to
What Will the Next Year Bring for Brands, Influencers, and Platforms?
December 12, 2023
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be