Thoughts From the Inaugural White House Creator Economy Summit
August 22, 2024
While Joe Biden Is ‘Looking for a Job,’ Members of His Administration Held Court With Influencers The creator economy is so hot that even outgoing
Views Become the Primary Metric Across All Instagram Content
August 20, 2024
The Change Delivers Consistency On-Platform and With Other Platforms One second is all it takes. Instagram announced earlier this month that it will sunset its
Paris 2024: The Most Social Olympic Games to Date?
August 12, 2024
The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs
The Role of Influencers in Social Commerce & Lower-Funnel Marketing
August 6, 2024
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
TikTok’s Take on Shazam, New YouTube Shorts Tools & More Social Media Updates
July 31, 2024
August is heavy on high temperatures but light on major holidays, with last-minute back-to-school shopping and anticipation of Labor Day weekend sales top of mind.
Adding Social Media Platforms to Your Marketing Mix? Put a Pin in It
July 30, 2024
Pinterest Brings a Positive Environment, Along With Engaged and Inspired Users Brands looking to add a social media platform with a slightly different approach than
TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators
July 2, 2024
Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17
Influencers Cannes Do – First Ever Lions Creators Program Debuts at Cannes Lions International Festival of Creativity
June 25, 2024
Creators and influencers are no strangers to the Boulevard de la Croisette along the shore of the Mediterranean in Cannes, France, during the annual Cannes
Don’t Give Up on the Ghost – Snapchat’s Role in Creator Marketing
June 18, 2024
Platforms like Instagram, TikTok, YouTube and Facebook are staples in influencer marketing campaigns, but there is an underutilized social media application out there, with an