How Influencer Marketing Helps Travel Brands Roll With the Changes
May 16, 2024
The travel sector has been riding a down-and-up track since 2020, and while some signs point to a leveling off of that path, others indicate
How Creators Are Integrating Brands Into Long-Form Content
May 2, 2024
In recent weeks, Open Influence has examined how some creators have embraced high-production techniques and begun to pivot to longer-form videos. On the flip side,
Instagram Revamps Algorithm, TikTok’s Brave Face, and Happy Mother’s Day
May 2, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays April showers bring May flowers, and May brings several key dates
Navigating the TikTok Conundrum: Ban or Sale, and What it Means for Creators and Brands
April 29, 2024
As the chatter surrounding the “TikTok Ban” continues to dominate headlines, it’s crucial to dissect the nuances of the situation beyond sensationalism. Contrary to popular
Going Long: Everything You Need to Know About Long-Form Content in Creator Marketing
April 5, 2024
Introduction Vine, an application that let users share looping six-second video clips, had already been around for a little over two years when a much-quoted
TikTok’s Revamped Creator Rewards Program, Instagram Messaging Updates, and More
April 5, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A rare Easter-free April is still jam-packed with holidays, as you
What Each Short-Form Video Platform Brings to Creator Marketing
March 18, 2024
Imitation is, indeed, the sincerest form of flattery when it comes to features on social platforms, with Instagram’s blatant duplication of Snapchat’s Stories feature representing
TikTok Star Creators, YouTube Shorts Remix Tool, and More
March 1, 2024
Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8. Raise a pint
The Platform Looks to Bring Professionalism, Commerce to Creator Livestreams
February 20, 2024
Many things that were popular decades ago re-emerge and become current trends, and TikTok is banking on the same happening with the type of retail