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How LinkedIn Is Leading the Next Era of B2B & B2C Influencer Marketing

LinkedIn is no longer just a digital résumé board or a place for job seekers and recruiters—it’s evolved into a dynamic ecosystem for professional content, community building, and influence. This transformation has positioned LinkedIn as one of the most powerful channels for both B2B influencer marketing and select B2C campaigns.

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Cannes Lions 2025 Recap

After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First

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