IAB, a trade association for the digital advertising and marketing industries, teamed up with market intelligence firm Advertiser Perceptions on the recently released 2025 Creator
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
Advertising Infrastructure Is Lacking, But Niche Opportunities Exist for Creator Marketing Agencies, brands, and creators looking to diversify the list of platforms for their campaigns
While the holidays at the end of November are the most widely celebrated, the early stages of the month boast some key creator marketing moments,
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
This guide to influencer marketing from Open Influence provides explainers of key terminology used in the industry, as well as the differences and overlaps between creators and influencers.
The influencer marketing landscape has shifted dramatically in recent years. Where once the focus was on big-name celebrities and massive follower counts, some of today’s most impactful campaigns are led by smaller creators—micro influencers and nano influencers.
In this guide, we’ll compare TikTok Shop vs Amazon vs Instagram Shop to help you understand which platform best fits your brand’s social commerce strategy—and why the most successful brands use all three.
Gen Z is more than the “next big consumer group.” They’re cultural architects, reshaping the way brands communicate, create, and earn relevance online. This generation—born
