What would Instagram hiding Likes mean for the influencer marketing industry? Let’s start with the numbers. As of now, data suggests that hiding Likes will
It’s mid-November and Thanksgiving is just around the corner…but since marketers have to constantly live, eat and think three months in the future (minimum), we’re
The Federal Trade Commission (FTC) has issued updated guidelines for disclosing paid sponsorships with social media influencers, and marketers need to pay attention. Luckily, they’ve
As if social media creators didn’t have enough ways to express their creativity, Instagram’s Create Mode camera update just went live! Announced back during Facebook’s
Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook just announced a new standalone app called Threads, which will
Open Influence proudly took home the Best Influencer Campaign trophy during this year’s OMMA Awards, an annual ceremony that celebrates the best in online marketing,
Snapchat has struck a deal with music streaming giant Spotify which will allow users to share songs, playlists, and more from the Spotify app directly
As influencer marketing solidifies itself as a dominant force in advertising, organizations have begun better tracking its scope and forecasting its future. Among a wealth
