Trends Report: The State of Small Business Influencer Marketing
December 21, 2020
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
Author: Open Influence
A Look Back at the Evolution of the Story Format
December 15, 2020
The concept of Stories has come really far since Snapchat first launched in 2011. This platform started out as a simple idea: to send photos
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
Multi-Million Dollar Influencer Agency – My Social Life Podcast
December 2, 2020
Open Influence‘s CEO Eric Dahan was a guest on My Social Life Podcast. He discussed the early days of Open Influence, different influencer marketing trends,
We Are a Winner: The Drum Awards, Social Purpose
November 24, 2020
We have some news to share! Our campaign #InMyScrubs, which was implemented in collaboration with Scout Lab and Jump 450 Media, has won The Drum
5 TikTok Holiday Trends To Jump Into
November 24, 2020
’Tis the season to create on TikTok! The holiday season is in full swing on TikTok, and we have the latest trends for your brand
The Future of Social Commerce Is Now: What Is In Store For Brands
November 20, 2020
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
6 Ways to Maximize Influencer Impact With Paid Social
November 12, 2020
Original article: Influencer Marketing Hub Social media marketing has matured in recent years. The channels that used to be about driving engagement and brand awareness have become