Brands and Platforms that Stay On Trend
September 30, 2022
It’s October. Fall is in full swing, and so are all the latest trends. With holidays fast approaching, be sure to secure a good marketing
Author: Open Influence
[Report] Brand Safety in Influencer Marketing
September 27, 2022
Brand safety is at the forefront of most PR, marketing, and advertising tactics, but not everyone nails it, and sometimes the line between “innovative” and
How To Create An Unforgettable Hispanic Heritage Month Campaign
September 26, 2022
We are midway through September, and Hispanic Heritage Month has commenced! This is the time of year when Americans honor the history, culture, and contributions
The 3 C’s – Culture of Influence
September 23, 2022
More than 50 million people globally consider themselves content creators. Today, the economy is estimated at 104.2 billion. Creators drive the global cultural conversation. Their
[1-Pager] THE ENTERTAINMENT INDUSTRY AND CREATOR MARKETING
September 14, 2022
The pandemic triggered an explosion of effects and changes throughout the entertainment industry. Concert and movie-theater suffered, but other areas – like streaming, flourished. Now,
How to Use BeReal to Broadcast a More Transparent Brand Vibe
September 13, 2022
Original Article: Inc. For years, social media has been dominated by aesthetics: think perfectly sculpted hairdos, floral arrangements and houseplants–lots of houseplants. However, younger consumers are eschewing the
[REPORT] PLANNING A SUCCESSFUL CREATOR HOLIDAY CAMPAIGN
September 7, 2022
Like clockwork, brands prepare for the holiday season every year. After all, it’s one of the most significant spending periods of the year and can
Power to the Creators
September 6, 2022
Original Article: The Boss Magazine Editorial by Eric Dahan How many ads have you seen today? Did any really grab your attention? What was it
Are Brands Ready to ‘BeReal’?
September 6, 2022
Original Article: Yahoo No filter, no algorithm, no video, no likes, no ads and no curated “aesthetic.” It’s time to BeReal, the latest social media