It’s time to leave winter behind and begin preparation for spring. Alongside the colorful blooming of spring flowers, we can expect colorful and lively spring content.
March is also a month to celebrate women’s history. March is Women’s History Month, which is dedicated to celebrating the countless contributions of women to history, culture, and society. Be sure to mark your calendars as March 8th marks a big day of celebration of women, International Women’s Day. What other holidays should you mark on your calendar for March?
March Social Media Holidays You Need to Know About
- March 1: First Day of Women’s History Month
- March 3: World Wildlife Day
- March 8: International Women’s Day
- March 17: St. Patrick’s Day
- March 20: First Day of Spring
Make sure you don’t miss any big dates this year with our report: Social Media Holidays to Plan for Your Content Calendar.
Take advantage of the days that matter most to you with influencer marketing campaigns.
Brands That Stay on Trend
In March, we continue to create authentic and exciting campaigns to deliver thumb-stopping content with our partners. These campaigns utilized the unique personalities and skills of the creators to hit key factors that make creator marketing compelling: authentic content, entertaining content, and visually appealing content. Check out these campaigns that effectively reached audiences through engaging content:
Eu Natural
@rachaelwoolsey got real with her TikTok audience and shared her traumatic birth experience, letting audiences know how she takes care of herself with Eu Natural post-partum.
@rachaelwoolsey Pregnancy and birth is already hard enough, the last thing you want is to have a tough recovery! Thanks to @eunatural you don’t have to worry about that! #EuNaturalPartner #itsallaboutEu ♬ original sound – Rachael Woolsey
Uber Eats
@oscarmiranda teamed up with Uber Eats to entertain audiences with a funny rendition of What is Love by Haddaway for their Super Bowl campaign.
Fabbri
@driftersjoint utilized high-caliber videography skills to showcase his cocktail featuring Fabbri Amarena wild cherries and gave the audience a precise recipe to enjoy the creation themselves.
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Platform updates
Social Media platforms are constantly evolving to innovate and improve user experience. These updates serve brands and creators, providing them with tools to improve usability and audience reach. This month, there have been many updates brands and creators should have on their radar. Check them out:
Big news for brands and brand marketers, Instagram has announced that they are taking a step back from their live shopping features. It will remove the ability to place product tags during live streams. The live shopping feature will officially be cut starting March 16, 2023. 
In other news, Instagram has launched Broadcast Channels. Instagram chief, Adam Mosseri, described broadcast channels as “one-to-many public messaging channels. A new way for creators to deepen connections with their followers.”
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The creation of broadcast channels stems from users sharing more photos and Reels through DMs than on their stories or feeds. Broadcast channels allow creators to reach audiences in a channel similar to DMs but reach a broader audience.
Creators can create as many channels as they want and share photos, videos, text, polls, gifs, and voice messages. Their followers can join whichever channel they like and react to the creator’s posts. Currently, only a select number of creators can create channels until Instagram decides to roll out the feature more widely.
Lastly, on Instagram, users can now respond to posts with a GIF. Users have been able to reply to stories with GIFs, but Instagram has expanded the feature to public posts.
TikTok
TikTok is testing new updates to make it a full-funnel sales platform in the US. The TikTok Shop feature will allow brands to sell their products directly in the app and checkout to complete their purchase.
While the feature is still in the testing phase, it is already available to some brands. Currently, users can shop in the app by being directed to a browser to make their purchase, but the new feature will allow them to complete the entire process in the app, making the experience seamless. 
TikTok has also launched a new feed section, “topics,” to allow audiences to watch content that falls only under a specific category. The topics include sports, fashion, gaming, and food. The goal is to give a user’s feed organization and help users find the specific content they wish to stay up to date with or view at that moment. 
From TikTok for business, check out the additional 7,000 insights pertaining to Ad solutions, effectiveness, and more, which are now in the TikTok insights tool.
YouTube
YouTube has announced that their Creator Music feature is now available to all creators in the US. This update will allow creators to access an extensive music catalog to use in their videos and still be able to monetize their videos.
dir=”ltr”>like music to our ears 🎶👂
Creator Music is now available to all YPP creators in the US! use popular music & monetize
use tracks w/ multiple options:
pay $ up front to use music & keep full rev share
OR
share a % of ad rev w/ music rights holdersmore: https://t.co/DbleRkeseV pic.twitter.com/B2DEyexGbM
— TeamYouTube (@TeamYouTube) February 13, 2023
LinkedIn is taking steps to make their platform more accessible to hearing and visually-impaired individuals.
For hard-of-hearing individuals, the feature includes auto-generated captions, which can be edited before posting. A second new feature provides a high-contrast mode for visually-impaired individuals and allows users to change the contrast and colors to match their needs. 
Additionally, LinkedIn has added improvements to its B2B product search. LinkedIn introduced Product Pages to connect users to industry experts and allow them to purchase easily. LinkedIn plans to add new category filters to improve the relevance of their searches and more efficiently find products that match their needs.
Social media platforms are constantly evolving; it is vital to stay on top of the updates and latest trends to ensure you are taking advantage of features that will benefit your brand.
Open Influence has the drive and the tools to help you remain on top of trends and updates. We are a leading global creator marketing agency, renowned for collaborating with some of the world’s biggest brands. Partner with us to create stellar campaigns that leverage unique creators and help you attain your goals.
